Values
SMP believes all animals seeking adoption deserve to look their best and therefore does not discriminate based on species or breed (mixed or pure). In doing so, we increase their perceived value and adoptability and come one step closer to changing the way society views them. Our work accomplishes the following objectives:
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Portrays homeless animals as worthy members of the community;
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Puts friendly, familiar faces on homeless animals;
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Increases the perceived value and adoptability of mixed-breed animals;
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Gives greater exposure to rescue and shelter organizations by attracting more online traffic to their websites and more foot traffic to their facilities;
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Increases adoption rates, thereby reducing euthanasia rates;
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Encourages community involvement, donations, and support for spay and neuter programs;
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Lessens the emotional, physical and financial burdens of those who work or volunteer in the animal-rescue and -shelter communities;
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Provides a gateway for educating the public about the harsh realities of backyard breeding, puppy mills, baiting dogs, fighting dogs and other types of activities that often lead to animal cruelty;
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Increases awareness of pet overpopulation and the need to spay and neuter; and,
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As shelter populations decrease, funds previously allocated for feeding and euthanasia can be used to improve shelter conditions and overall animal health and welfare, hire additional help at competitive wages and pay veterinary bills and other debts.
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