Mission Statement
To change the way people see shelter animals and expedite their adoptions into forever homes.
Vision Statement
To professionally photograph shelter animals throughout the United States at no cost to their caretakers and provide professional photography training to shelter and rescue workers to improve the quality of intake pictures.
Values
SMP believes all animals seeking adoption deserve to look their best and therefore does not discriminate based on species or breed (mixed or pure). In doing so, we increase their perceived value and adoptability and come one step closer to changing the way society views them. Our goals are to:
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Dispel societal prejudice against shelter animals;
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Minimize euthanasias and maximize adoptions;
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Educate the public about pet overpopulation and the need to spay and neuter.
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Give greater exposure to rescue and shelter organizations by increasing traffic to their websites and facilities;
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Lessen the emotional, physical and financial burdens of those who work or volunteer in the animal welfare community;
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Provide a gateway for educating the public about the realities of backyard breeding, puppy mills, baiting and fighting dogs and other types of activities that involve animal cruelty; and
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Help animal adoption agencies reach and maintain operational sustainability.
